Blogging while the world falls apart
Business students are required to take both a business 302 (SAM? SOM?), a writing course for Business majors, and English 302B, a writing course for business majors. Why, you might ask, the duplication?
Not being a regular teacher of any business 302, I went to the experts in the field to find out. The response to my initial question was that business 301 covers the technical stuff like resumes and business letters and memos, while engl302b covers mechanics, style, argumentation, use of evidence. Fine, I said, but that sounds like 302 Humanities and 302 Social Science. What makes 302B business? What should 302b do specifically for business majors? The answer I got was:
"to have the students in a product-oriented discipline understand the processes of research and writing and to develop process skills in both those and their business disciplines. Even in an executive summary where the main idea must be immediately apparent, getting it there is a process."
So, process is the key, not the final product. And to think process, one needs to think strategy: who is the reader? what is point? how can one achieve ones goal best?
what needs to be avoided? what objections must be overcome? what voice should one use? How should material best be presented? What succeeds? What makes a writer look good?
This, then, is what we are up to.
Not being a regular teacher of any business 302, I went to the experts in the field to find out. The response to my initial question was that business 301 covers the technical stuff like resumes and business letters and memos, while engl302b covers mechanics, style, argumentation, use of evidence. Fine, I said, but that sounds like 302 Humanities and 302 Social Science. What makes 302B business? What should 302b do specifically for business majors? The answer I got was:
"to have the students in a product-oriented discipline understand the processes of research and writing and to develop process skills in both those and their business disciplines. Even in an executive summary where the main idea must be immediately apparent, getting it there is a process."
So, process is the key, not the final product. And to think process, one needs to think strategy: who is the reader? what is point? how can one achieve ones goal best?
what needs to be avoided? what objections must be overcome? what voice should one use? How should material best be presented? What succeeds? What makes a writer look good?
This, then, is what we are up to.
posted by Dr Dave at 1:32 PM
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